EU GPSR for Shopify: show the required product info

What every product offer must show

Under Article 19 of GPSR, an online offer aimed at EU consumers has to clearly and visibly display each of these:

• Manufacturer identity and contact. The manufacturer's name, registered trade name or trademark, plus a postal and an electronic contact.
• EU responsible person. When the manufacturer is not established in the EU, the name, address and contact of the EU responsible person. This is display only for a reseller: whether a valid responsible person exists is the manufacturer's or importer's duty.
• Product identification with a picture. Information that identifies the product, including an image, its type and any other identifier.
• Safety warnings and instructions. Any warning or safety information that must accompany the product, in a language your customers understand.

General products and CE-marked products

The same four elements have to appear whatever you sell, but the law behind them depends on the product. For general consumer goods the basis is GPSR Article 19. For CE-marked and other harmonised products (toys, cosmetics, electronics, medical devices and similar), the same online-information duty flows from Regulation (EU) 2019/1020 Article 4 and the relevant sector law. Safira checks the same listing elements either way and never tells you a product is "GPSR compliant": it reports only whether the required information is shown.

How Safira helps

Safira reads your catalogue for the gpsr product metafields you fill in (manufacturer, responsible person and safety info) and gives you a theme block that shows them on the product page. You get a readiness score that flags, product by product, whether each required element is displayed. Pro adds ongoing monitoring, a tamper-evident record of your checks and a monthly certificate you can keep on file. Safira checks whether the information is on the listing, not whether it is legally true or complete: it is a configuration and documentation tool, not legal advice.

Frequently asked questions

Does EU GPSR apply to my Shopify store?

If you sell products to consumers in the EU or Northern Ireland, it very likely does. GPSR (Regulation (EU) 2023/988) covers most non-food consumer products, and its distance-sales rules in Article 19 apply to any online offer aimed at EU buyers, regardless of where your business is based.

Is EU GPSR in force yet?

Yes. GPSR has applied since 13 December 2024, when it replaced the old General Product Safety Directive (2001/95/EC). There is no future grace period to wait for: the online-information duties are binding now.

What must each product listing show?

Article 19 says every offer must clearly and visibly show four things: the manufacturer's identity with a postal and electronic contact; the EU responsible person when the manufacturer is not established in the EU; information that identifies the product, including a picture; and any safety warnings or instructions in a language the consumer understands.

What about harmonised or CE-marked products like toys, cosmetics or electronics?

The same online information has to appear, but the legal basis differs. For general consumer products it is GPSR Article 19. For CE-marked and other harmonised products the identical duty flows from Regulation (EU) 2019/1020 Article 4 and the relevant sector law. Safira checks the same listing elements either way, so you do not have to classify each product first.

Does Safira check whether my products are actually safe or legally compliant?

No. Safira checks whether the required information is DISPLAYED on the listing, not whether it is true, complete or that the product is safe. Whether a valid EU responsible person exists, for example, is the manufacturer's or importer's duty, not something a reseller's store can establish.

Is Safira legal advice?

No. Safira is a configuration and documentation tool that helps you see what each listing should show and produce a readiness record. It does not by itself establish compliance, and it is not legal advice.